Research Areas

The Polytechnic University of Valencia (UPV) requested that the Ivie designs a study encompassing information collection and analysis with a view to improving its strategy for attracting students to its various campuses. The study is divided into two parts that deal with two types of students: bachelor’s degree students who enter the UPV from post-compulsory secondary education, and master’s students, particularly those from Latin America.

The analysis is structured around three main objectives:

1. To assess the current strategy for attracting students and identify more efficient alternatives by studying the processes students follow to gather information and make decisions about the studies they wish to undertake; and to identify obstacles and motivating factors related to these processes.
2. To identify the UPV’s image and positioning in relation to its competitors from the perspective of potential consumers/customers; and to analyze the effect of obstacles to mobility and determine what action can be taken in this regard.
3. To quantify the potential for attracting students to the UPV in the future, with specific reference to their geographic origin.