Dr Aldás graduated (1993) and obtained his PhD (1998) in Economics and Business Studies from the Universitat de València, where he is Professor in Marketing and Market Research. Since 2018, he is Vice-Chancellor of Strategy, Quality and Information Technologies at the Universitat de València. He is co-author of 20 books and book chapters and has published more than 50 articles in specialized journals. He has participated in more than 30 studies for private and public institutions, public competitive projects and National R&D Plan projects.
Fields of research: consumer behavior, advertising media planning and quantitative methods in marketing research