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Valencia, innovative tourism
Tourism is constantly changing in response to economic, social and technological transformations.
Tourism today relies on the constant exchange of information among all agents involved, thanks to new technologies (ICTs).
Consumers increasingly demand specific services in response to their vast knowledge of their place of destination. Tourism businesses and local authorities have adapted their services and offers to meet the new demands of the market, thus increasing their competitiveness.
Regarding tourism, this document analyzes the position of the city of Valencia in the market and answers the following questions:
How is the tourism sector in Valencia doing?
What is innovative tourism based on in the city of Valencia?
What is the future of innovative tourism in Valencia?