Research Areas

The aim of this report drawn up for Nou Litoral has been to analyze the socio-economic environment of the Valencia Activa regional strategic project, identifying the strengths and weaknesses, as well as opportunities and threats (SWOT), to evaluate the relative position of the city of Valencia and its attractiveness as a location for firms and people. To assess Valencia’s situation both in the international and national context, the following tasks have been undertaken:

• A comparative analysis based on a broad set of socio-economic indicators for 47 European cities with more than 450,000 inhabitants, grouped into four thematic blocks: the socio-economic structure, the quality of life, the accessibility and knowledge society.
• A comparison with five Spanish cities that are potential competitors of Valencia and the Valencia Activa project, i.e., Madrid, Barcelona, Malaga, Seville and Zaragoza.
• Based on the wide range of indicators used, the (internal) strengths and weaknesses have been identified as well as the threats and opportunities (of the environment), building a SWOT of Valencia which outlines the key elements of Valencia’s ability to compete with other territories and to attract both investment and population.