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Publications
Perceived value of advanced mobile messaging services. A cross cultural comparison of Greek and Spanish users
Hernández, B., J. Aldás-Manzano, C. Ruiz and S. Sanz
Source: Information Technology & People
Abstract
The purpose of this paper is to analyse the role of perceived value on post-acceptance behaviour for users of advanced mobile messaging services (AMMS). The paper also compares differences in the influence of perceived value on satisfaction and of satisfaction on loyalty to AMMS in Spain and Greece, to test the moderating effect of culture.
Recommended citation
Hernández, B., J. Aldás-Manzano, C. Ruiz and S. Sanz (2017):”Perceived value of advanced mobile messaging services. A cross cultural comparison of Greek and Spanish users”, Information Technology & People, 30(2).