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Banks’ role as underwriters has gained relevance, fostering competition for market share in this traditional investment banking activity. This paper explores the effects of competitive pricing and non-pricing factors on banks’ market share as underwriters. Using a panel of active-underwriters in the European corporate bond markets during a highly competitive period (2007–2013), we find that pricing factors are of second-order importance in explaining changes in market shares. Providing joint lending and underwriting services, hiring star-analysts, and being the leader in placing bonds within an industry positively affect market share. These results explain how banks have developed their underwriting businesses.
Carbó, S., P. J. Cuadros y F. Rodríguez (2021). «Non-pricing drivers of underwriters’ market shares in corporate bond markets». International Review of Economics & Finance 76 (noviembre): 671-693.